A subscription service for people who have newfound time to explore their creativity.
Comp 1
Product
Project Timeline
October - December 2023
Services
Research, Prototype UI/UX, Branding, Illustration, Motion & 3D
What is it?
Nestivate is a subscription service for people who have newfound time to explore their creativity. We spark the quest for new hobbies, cultivating communities around shared experiences, and ignite fun and excitement as one explores and connects.
Nestivate is a subscription service for people who have newfound time to explore their creativity. We spark the quest for new hobbies, cultivating communities around shared experiences, and ignite fun and excitement as one explores and connects.
Nesting your hobbies and cultivating them.
Older people, specifically those between the age group of 59-77 are usually at a transition phase in their lives and have a lot of newfound time to explore. This is where Nestivate steps in.
Nestivate is for people like…
Linda, 62
An active community member and retired teacher who loves exploring her artistic side. She's always on the lookout for new creative outlets that can be shared in social settings, whether it's painting, crafting, or gardening.Robert, 67
A retired engineer with a keen intellect, seeks activities that stimulate his mind and encourage exploration. He is eager to learn new skills that not only challenge him but also help him stay connected with his grandchildrenPatricia, 59
Having just sent her kids off to college, she finds herself with an abundance of time. She's on the lookout for something to fill the quiet hours, seeking to turn her newfound freedom and occasional bouts of boredom into opportunities for self-discovery and joy.
Nesting your hobbies and cultivating them.
Older people, specifically those between the age group of 59-77 are usually at a transition phase in their lives and have a lot of newfound time to explore. This is where Nestivate steps in.
Nestivate is for people like…
Linda, 62
An active community member and retired teacher who loves exploring her artistic side. She's always on the lookout for new creative outlets that can be shared in social settings, whether it's painting, crafting, or gardening.Robert, 67
A retired engineer with a keen intellect, seeks activities that stimulate his mind and encourage exploration. He is eager to learn new skills that not only challenge him but also help him stay connected with his grandchildrenPatricia, 59
Having just sent her kids off to college, she finds herself with an abundance of time. She's on the lookout for something to fill the quiet hours, seeking to turn her newfound freedom and occasional bouts of boredom into opportunities for self-discovery and joy.
Before diving into the design system and ident of the brand, it was necessary to figure out what I wanted the product, Nestivate, to convey.
Why Are We Here?
To transform your time into creative exploration, making every moment an opportunity for growth and connection.
What Do We Do and How Do We Do It?
We create and deliver curated hobby kits through a subscription service, supported by an app that guides and connects our community.
What Makes Us Different?
While recognizing current trends, we introduce niche skills and passions from global cultures, offering a unique blend of traditional and modern hobbies.
Who are we here for?
Designed for individuals seeking to enrich their free time with fulfilling activities and community engagement.
What Do We Value the Most?
Championing creativity, discovery, and community, we value the shared joy and personal growth that come from new experiences.
What’s Our Personality?
Warm, inspiring, and nurturing. Nestivate is like a friend who brings new experiences and connects you with a community of enthusiasts.
The app itself acts as the gateway between the user and the kit.
Before diving into the design system and ident of the brand, it was necessary to figure out what I wanted the product, Nestivate, to convey.
Why Are We Here?
To transform your time into creative exploration, making every moment an opportunity for growth and connection.
What Do We Do and How Do We Do It?
We create and deliver curated hobby kits through a subscription service, supported by an app that guides and connects our community.
What Makes Us Different?
While recognizing current trends, we introduce niche skills and passions from global cultures, offering a unique blend of traditional and modern hobbies.
Who are we here for?
Designed for individuals seeking to enrich their free time with fulfilling activities and community engagement.
What Do We Value the Most?
Championing creativity, discovery, and community, we value the shared joy and personal growth that come from new experiences.
What’s Our Personality?
Warm, inspiring, and nurturing. Nestivate is like a friend who brings new experiences and connects you with a community of enthusiasts.
The app itself acts as the gateway between the user and the kit.
Nestivate is warm, friendly, nurturing and inspiring. The design system needed to follow the same ideology.
Nestivate is warm, friendly, nurturing and inspiring. The design system needed to follow the same ideology.
Moodboard for Nestivate (Images might be copyrighted; these were just used as inspiration)
Moodboard for Nestivate (Images might be copyrighted; these were just used as inspiration)
Typeface
Lato
Roundo
Lato and Roundo are chosen for their distinct yet complementary styles. They are both modern, minimalistic and welcoming in nature. They both share similar characteristics; in particular the rounded edges. Together, they reflect Nestivate's ethos of sparking creative exploration in a friendly way, promoting community collaboration.
Lato and Roundo are chosen for their distinct yet complementary styles. They are both modern, minimalistic and welcoming in nature. They both share similar characteristics; in particular the rounded edges. Together, they reflect Nestivate's ethos of sparking creative exploration in a friendly way, promoting community collaboration.
Raisin Black
Pale Cream
Feldgrau Green
Indian Red
Jasper
The interface needed to be made in a way such that older audiences can easily grasp the main CTAs; (i) ordering the box, (ii) watching guides/tutorials and (iii) connecting with others who are also trying out the boxes.
The interface needed to be made in a way such that older audiences can easily grasp the main CTAs; (i) ordering the box, (ii) watching guides/tutorials and (iii) connecting with others who are also trying out the boxes.
Box Preview
Box Ordered
Next -> Box Loading-> Complete
As for the adveritising for Nestivate, I created the campaign, "Bored?". The idea is to make people really question if they are utilizing their boredom productively/creatively. While traditional advertising customary law suggests not to use negative terminology (such as calling the customer "bored"), my survey revealed that most people found it rather enticing and appealing which lead to people wondering what exactly Nestivate is.
As for the adveritising for Nestivate, I created the campaign, "Bored?". The idea is to make people really question if they are utilizing their boredom productively/creatively. While traditional advertising customary law suggests not to use negative terminology (such as calling the customer "bored"), my survey revealed that most people found it rather enticing and appealing which lead to people wondering what exactly Nestivate is.
Public domain images have been used in the posters.
